Smart Messaging: Integrated SMS and OTT

Originally posted by Portio Research


Closeup of using modern mobile phone with email icons around it.Guest Post, courtesy of Lately, there’s been plenty of buzz in the mobile messaging industry about the “death of Short Message Service (SMS)” due to the growing proliferation of OTT (Over-The-Top) messaging. While it’s true that OTT is rapidly gaining market share as peer-to-peer SMS approaches what is believed to be its ultimate peak, the ultimate “death of SMS” is not even on the horizon. SMS, or Short Message Service, and OTT messaging, are designed in such a way that they can work in tandem with one another, generating a highly innovative way to keep in contact. At Bulletin, we call this integration “smart messaging”. It’s a model that’s changing the way we connect with one another, making mobile communication simpler and more effective than ever before.


To understand how and why these two platforms perform so seamlessly together, it’s important to understand what makes each  of them unique.  SMS is the tried and true text message that we’ve all grown to know and love. Invented back in 1992, this technology grew rapidly along with the advancement of mobile phones.  By 2000, users were sending 87.5 times the number of SMS messages they sent in 1995 (Mashable).  This, of course, is nothing compared to the 7.3 trillion SMS messages we will send this year (Portio Research – Mobile Messaging Futures 2014-2018).  SMS has truly revolutionized the way we communicate.


What makes SMS a popular option is the fact that it is completely ubiquitous, operating on multiple platforms including both feature phones and smartphones alike.  SMS works even when a mobile data network is unavailable, eliminating the need for a Wi-Fi connection or app installation.  Unlike its OTT counterpart however, the platform offers limited message size and typically costs the user a few cents to send and receive each message.


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