Dell to boost APAC sales force

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Dell plans to hire about 300 more sales representatives in the Asia-Pacific region as part of efforts to capture a bigger slice of the business IT market.

In a statement today, the company said the expanded sales force will be tasked to sell a full suite of IT products and services including servers, software, mobile devices and PCs to business customers. Hiring is currently underway and is expected to continue for several months, it added.

While the technology industry is in a state of transition, with markets consolidating and some competitors leaving the playing field, Dell said it is accelerating its ability to provide customers greater value and help enable them to make their technology future ready.

Amit Midha, president, Dell Asia Pacific and Japan, said: “We have the most robust and technically advanced product line in our history, with industry-leading performance from the living room to the datacenter. And we need energised sales representatives who can help our customers understand and appreciate these solutions.”

Since it turned private about two years ago, Dell has accelerated its investments in research and development. It has also continued to invest in its Asia-Pacific business, which has become a key growth driver for the company.

For one, the Asia-Pacific server market is already among the fastest-growing in the world.

With a high proportion of rapidly expanding businesses, the region also offers opportunities for IT firms to help organisations build entirely new IT infrastructure, or expand the capabilities of existing IT systems.

During the first quarter this year, all top five server vendors sold more servers globally, with Lenovo producing the largest growth rate of 239.2 per cent, according to Gartner, a technology research firm.

HP maintained its pole position with a worldwide market share of 23.8 per cent in terms of server revenues. This was followed by Dell, with a 17.1 per cent share of server revenues during the first quarter.

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